SMO means Social Media Optimization. This service analyse the data and engage people with the startup who are interested. SMO is now one of the most important part of business. If we want to check about a startup, then we go and check social media handles or visit websites. This is because social media is a trusted source on which people list themselves. Similarly if ypu want that people find you, then social media handle is the must. If you are having your social media handle but you haven’t hired an optimizer then your handle could not attract much people or would fail. Therefore, having a social media account is not only enough for you and your startup. You need optimizer.